Real writing about what we see in the audits we run. Methodology breakdowns, platform deep dives, observations from thousands of audit cycles. No filler. No AI-generated content. No SEO advice we have not personally tested across hundreds of sites.
Many US small businesses bought their domain decades ago with a state or region name baked into the brand. Owners often think the name is old-fashioned. They are wrong, and the SEO data proves it consistently.
After running pre-launch and post-launch audits on hundreds of US small business sites, we keep finding the same broken patterns. Most agencies do not fix them because they do not audit for them.
Most "migrations gone wrong" stories trace back to teams that did not document their URL map carefully. This is the process we have used across 150+ migrations with zero traffic loss. None of it is secret.
More posts coming soon. We are taking a slower path on publishing because we would rather wait and publish well than rush to fill space. Want to be notified when new writing goes live? Request a free audit (link below) and we will add you to the small list that gets updates.
Request a free audit and we will add you to a small list of people who get notified when new writing goes live. The audit itself is free regardless. The notifications are a side benefit.
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