Most agencies cannot show you their pre-launch process because they do not have one. Ours has been refined across 17+ audits per week, every week, for years. Every site we touch runs through the same checklist. No exceptions.
Most agencies treat launch day as a deadline to push past. We treat it as a verification milestone. Our pre-launch checklist runs across six categories and dozens of specific items, every one of which gets checked, documented, and signed off before anything goes public. If a check fails, the site doesn't launch. That sounds simple. It's also the opposite of how most launches happen.
Full Screaming Frog crawl of the staging environment. HTTPS verification across every URL. Canonical domain locked correctly (www or non-www, with consistent enforcement). robots.txt configured to allow indexing. XML sitemap generated and submitted. llms.txt created for AI crawlers. Lorem Ipsum scan to catch placeholder content that snuck through. NAP consistency check between site and Google Business Profile.
Google Analytics 4 tagged and verified. Google Search Console connected and showing the live property. Google Tag Manager firing correctly with conversion events tested. Bing Webmaster Tools verified. WhatConverts or call tracking platform wired to forms. Conversion goals tied directly to revenue events, not vanity metrics.
LocalBusiness schema on every page. BreadcrumbList implemented globally. Service schema validated on each service page. ContactPage schema on the contact page. Blog schema on every post. FAQ schema where applicable. Review schema where validated. Every JSON-LD block runs through Google's Rich Results Test before launch. No exceptions.
One H1 per page, no exceptions. Unique meta titles and descriptions across the site. Image alt attributes complete and descriptive. All images compressed under 200KB. Internal linking returns zero crawl errors. External links nofollow when appropriate and open in new tabs. Open Graph and Twitter card tags populated for every shareable URL.
City pages have unique content. No templated copy. City H1 structures use city plus service vertical, not generic patterns. City pages linked from main navigation and homepage. Google Business Profile fully optimized and embedded in the footer. Hours of operation match exactly across website, GBP, Yelp, and Facebook. Local citations consistent across at least the major directory platforms.
CTAs placed near solution sections, not just hero. Form titles describe specific value being received. Submit buttons named for outcomes, never "Submit." Spam blockers and bot blockers active on every form. Mobile call CTAs phrased to invite, not pressure. Trust signals visible above the fold. Page speed tested and optimized for mobile, tablet, and desktop separately.
The first 48 hours after launch are when most "successful migrations" quietly turn into traffic disasters. We run a separate post-launch verification cycle that catches the issues live deployment introduces. Pre-launch checks staging. Post-launch checks reality. Both are required, never just one.
There is a difference between an SEO audit run by a salesperson trying to win your account and an SEO audit run by an operations team about to do the work. The salesperson audit is designed to look impressive and identify "issues" you didn't know existed. The operations audit is designed to be actionable, prioritized, and honest about what's broken versus what's just suboptimal.
Our audit is the second kind. It comes from the same checklist we run on every site we touch, refined across thousands of cycles. It's not a sales pitch dressed up as expertise. It's a real document of what's wrong and what to fix first.
When you receive your free audit, you'll see exactly which checklist items pass and which fail on your site. You'll see quick wins separated from deeper investments. You'll see what's optional versus what's actively hurting you. And you'll see all of it before any conversation about hiring us.
Send us your URL. We run the same checklist documented on this page against your live site. You receive a written report within 48 hours with specific findings, prioritized fixes, and quick wins flagged separately.
Get Your Free Audit →Caught you highlighting the good parts. Want us to send you your traced highlights plus a free 48-hour audit of your site? We'll save you the trouble of taking notes.